Coldwater is a creative studio helping local businesses in Milwaukee and Chicago look, feel, and grow like the best in the world.
Why Coldwater exists
We started Coldwater because we saw too many great local businesses with outdated websites, poor visuals, and a brand that didn't match the quality of what they actually do.
We combine website design, photography, and video to give local businesses a complete visual presence, built with the same care and attention as the businesses themselves.
A small, focused team that cares about good work and the people we get to work with.
Web & Technology
Trever leads the technical side of Coldwater, turning design and strategy into fast, polished websites built to perform reliably after launch. A software engineer with a background in computer science, his work spans web development, backend systems, product development, and the technical infrastructure behind Coldwater's client work.
More about Trever
Creative & Strategy
Will leads creative direction and strategy at Coldwater, shaping how each project looks, feels, and communicates. He focuses on visual direction, storytelling, and the decisions that turn a collection of pages into a cohesive experience built around the business behind it.
More about Will
Morale & Diversity
Virgil helps keep Coldwater grounded, bringing personality, perspective, and an important second opinion to the studio. His responsibilities are unusually broad, but his contribution to team morale remains remarkably consistent.
More about VirgilA simple approach that leads to better results for the businesses we work with.
You work with the people actually making the work.
We understand the businesses, neighborhoods, and customers we're designing for.
Website, photography, and video are designed together rather than pieced together later.
