Custom websites
Strategy, design, and development for a clearer, more credible front door online.
For businesses thathave outgrowntheir website.
Coldwater builds websites, photo, and video for Milwaukee and Chicago businesses ready for an online presence that matches the quality of their work.
Milwaukee — Chicago
Websites / Photo / Video
What Coldwater
actually does.
Coldwater is built around custom websites. Photography, video, local presentation, and ongoing support are added where they make the business easier to understand, trust, and choose.
Photo
Original visuals planned around the site so the business feels more real and easier to trust.
Video
Short-form visual stories that give the work more atmosphere, context, and momentum.
Selected work
A small public selection from real client and partner work.
Suzie
Suzy's Critter Care needed a website that felt as personal as the service itself. The new homepage puts real photos, the service area, and the quote request in the first view, while the navigation makes pricing, testimonials, and contact details easy to find. The result is warmer, clearer, and much easier to act on.
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twoX
twoX needed a public home for an early-stage company still shaping how it explains itself. The site brings its work, principles, current thinking, and contact path into one controlled system. A restrained navy palette and direct page structure keep the story focused, giving the company a clearer way to present what it's building without adding startup noise.
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Rooted inMilwaukee.
Built for what’s next.
Coldwater is based in Milwaukee and works best with local and regional businesses that need a site to match the quality of the work behind it.
How a thoughtful site comes together.
A good process removes confusion. We help clarify the strategy, shape the experience, and build the final site with care.
Clarify the strategy
We start by figuring out what the business needs to communicate, who it needs to reach, and what the site should help people do.
Shape the experience
We turn that direction into a visual system and page structure that feels intentional and easy to follow.
Build the final site
We develop the approved direction into a responsive, polished website and help make launch feel straightforward.
Pricing
Every project includes website-first visual direction. Final pricing depends on complexity, content, and production needs.
Foundation
From $4,000
For smaller businesses that need a premium online presence without unnecessary complexity.
- Typically 1–5 pages
- Fully custom website
- Structure + copy shaping
- Website-first photo/video production included
- Core technical + on-page SEO
- Standard booking or contact integration
Best for salons, studios, and local service businesses.
Growth
From $7,500
For businesses that need a stronger digital presence, deeper strategy, and more room to grow.
- Typically 5–10 pages
- Deeper art direction + copy direction
- Expanded website-first media production
- Stronger local + on-page SEO
- Advanced forms, booking flows, or integrations
- Initial Google Business optimization included
Best for restaurants, contractors, and multi-service businesses.
Presence Retainer
From $1,500/mo
3-month minimum
For businesses that want ongoing visibility, fresh content, and continued optimization after launch.
- Ongoing content planning
- Light recurring capture session
- Defined monthly photo/video deliverables
- Google Business Profile updates
- Small website and offer updates
- Analytics + monthly optimization
Ongoing visibility and fresh content after launch.
Minimum
From $2,750
Available selectively for tightly scoped one-page projects.
Site Care
$149/mo
Hosting, maintenance, monitoring, backups, security updates, and small content changes.
Enterprise Projects
From $10,000+
For larger builds with deeper scope, content, or technical complexity.
Additional services available: Google Business Profile, local SEO, social content, paid ads, and additional photo/video production.
The quality of your website should match the quality of your work.
Coldwater works best with businesses that already do good work but need a clearer, more trustworthy, more current way to present it online.