Will Vogt

Will Vogt is a Co-Founder and Creative Director at Coldwater, where he helps shape the visual direction and strategy behind the studio's work. He focuses on how a business presents itself before individual pages or design details are finalized, helping establish the tone, imagery, structure, and creative decisions that make a website feel cohesive rather than assembled from disconnected pieces.

Outside of Coldwater, Will owns and operates VVSVisualz, his independent creative business at vvsvisualz.com, which he has been running for more than a year. His experience building and managing that business gives him firsthand perspective on branding, visual presentation, client work, and the practical needs of small businesses trying to stand out. At Coldwater, he brings that perspective into each project, working alongside development to connect creative direction with real business goals.